Projects

My professional journey– charted.

I have over 15 years of experience working in SaaS, Government, Banking, Retail & eCommerce, Logistics, Education, and Non-Profits.

Below is a list of work I have taken on:

Canadian Cancer Society | 2022 – Present

As Director of Digital Technologies, and a senior leader within the Digital Strategy & Technology group at the Canadian Cancer Society, I am responsible for leading and delivering on crucial tech initiatives that impact millions of dollars in fundraising revenue annually, in addition to thousands of Canadians impacted by Cancer from coast to coast.

Wise Publishing (MoneyWise.com) | 2020 – 2022

Reporting directly to the Chief Technology Officer, I was responsible for managing the delivery & maintenance of web applications that support a multi-million dollar North American publishing business.

CanadaHelps | 2019 – 2020

My focus at CanadaHelps has been managing the charity-to-charity (B2B) side of the business, and increasing revenue and client base for the organization for an array of online fundraising software solutions.

LeddarTech | 2019 – 2019

I was responsible for the delivery of a global content strategy for the brand and its Automotive solid-state LiDAR product offering, used in advanced driver-assistance systems and autonomous driving applications.

Primafact, by Sandcat Software | 2017 – 2018

I managed marketing and strategy initiatives for the Primafact brand at Sandcat Software. Primafact is powerful document management software for litigation-focused law practices in Canada and the U.S.

Constellation Software | 2015 – 2016

I have worked at Constellation Software. Constellation Software is a leading provider of software and services to a select group of public and private sector markets. Working in product innovation, my role has focused on finding ways to drive organic growth through a portfolio of companies within the Dealership software vertical.

Ontario Lottery and Gaming Commission (OLG) | 2014 – 2015

I have worked on the PlayOLG.ca platform. PlayOLG is the Government of Ontario’s first foray into online gambling (online casino games, as well as online lottery purchases). In over a year, I had contributed to the launch of this new line of business at the OLG.

votetrends | 2012 – 2016

Votetrends was a personal project of mine. I co-founded, and worked collaboratively with a group of PhD graduates at Harvard University to develop an opinion-tracking & digital engagement platform.

Sears Canada | 2011 – 2014

At Sears Canada, I developed new digital marketing and eCommerce initiatives by providing actionable digital consumer insight, competitive intelligence, and emerging online shopper trends in order to drive traffic, conversion, and revenue increases.

National Bank of Canada | 2008 – 2010

At the National Bank of Canada, I helped launch the digital marketing and eCommerce strategy for the Insurance division. I also provided strategic counsel and analytical leadership on overall digital campaign performance.