BELOW IS AN OUTLINE OF MY EXPERIENCE AT SANDCAT SOFTWARE.
I was previously involved in managing the marketing and strategy initiatives for the Primafact brand at Sandcat Software. Primafact is powerful document management software for litigation-focused law practices in Canada and the U.S.
I directly contributed to the creation, execution, and management of a comprehensive product marketing strategy leveraging HubSpot’s marketing automation software, and the HubSpot inbound marketing and sales methodology. My responsibilities included, but were not limited to Product Strategy, Sales Strategy, Website management, CRM, automated sales and marketing workflows, content marketing, blog management, email marketing, PPC and display advertising, social media, and partnership marketing.