BELOW IS AN OUTLINE OF MY EXPERIENCE AT LEDDARTECH.
LeddarTech is an industry leader providing an automotive LiDAR development platform. The company is responsible for several innovations in cutting-edge mobility remote-sensing applications, with over 70 patented technologies (20 pending) enhancing ADAS and autonomous driving capabilities for automobiles. LeddarTech also serves the mobility market with solid-state high-performance LiDAR module solutions for autonomous shuttles, trucks, buses, delivery vehicles and robotaxis.
LeddarTech’s mission is to improve safety and quality of life for travelers, commuters, workers, and mobility industry professionals by enabling applications that reduce traffic congestion, minimize the risk of road accidents, and improve the overall efficiency of road transport.
I am currently responsible for the delivery of a global content strategy for the brand and it’s Automotive solid-state LiDAR product offering, used in advanced driver-assistance systems and autonomous driving applications. I am directly involved in the creation of press releases, product presentations, webinars, articles, whitepapers, digital advertising campaigns, email marketing campaigns, social media campaigns, a lead nurturing strategy, and a corporate newsletter.