Projects

My professional journey– charted.

 


I have over 10 years of experience working in SaaS, Government, Banking, Retail, eCommerce, Market Research, Logistics, Education, and Non-Profits.


 

Below is a list of work I have taken on:

 


Primafact, by Sandcat Software | 2017 – Present

I am currently managing marketing and strategy initiatives for the Primafact brand at Sandcat Software. Primafact is powerful document management software for litigation-focused law practices in Canada and the U.S.

READ MORE

 


Constellation Software | 2015 – 2016

I have most recently been working at Constellation Software. Constellation Software is a leading provider of software and services to a select group of public and private sector markets. Working in product innovation, my role has focused around finding ways to drive organic growth through a portfolio of companies within the Dealership software vertical.

READ MORE

 


PlayOLG | 2014 – 2015

I had most recently been working on PlayOLG.ca. PlayOLG is the Government of Ontario’s first foray into online gambling (online casino games, as well as online lottery purchases). In over a year, I had contributed to the launch of this new line of business at the OLG.

READ MORE

 


votetrends | 2012 – Present

Votetrends is a personal project of mine. I co-founded, and have been working collaboratively with a group of PhD graduates at Harvard University to develop an opinion tracking & digital engagement platform.

READ MORE

 


Sears Canada | 2011 – 2014

At Sears Canada, I developed new digital marketing and eCommerce initiatives by providing actionable digital consumer insight, competitive intelligence, and emerging online shopper trends in order to drive traffic, conversion and revenue increases.

READ MORE

 


National Bank of Canada | 2008 – 2010

At the National Bank of Canada, I helped launch the digital marketing and eCommerce strategy for the Insurance division. I also provided strategic counsel and analytical leadership on overall digital campaign performance.

READ MORE

 


Marketrans Transportation Services | 2006 – 2008

During my time at Marketrans, I excelled at a series of progressive marketing roles, with projects such as creating marketing brochures, developing digital marketing campaigns (SEO, SEM, Display, affiliate marketing and email) and a complete website re-design.

READ MORE