My professional journey– charted.
I have over 10 years of experience working in SaaS, Government, Banking, Retail & eCommerce, Logistics, Education, and Non-Profits.
Below is a list of work I have taken on:
Primafact, by Sandcat Software | 2017 – 2018
I have recently managed marketing and strategy initiatives for the Primafact brand at Sandcat Software. Primafact is powerful document management software for litigation-focused law practices in Canada and the U.S.
Constellation Software | 2015 – 2016
I have most recently been working at Constellation Software. Constellation Software is a leading provider of software and services to a select group of public and private sector markets. Working in product innovation, my role has focused around finding ways to drive organic growth through a portfolio of companies within the Dealership software vertical.
PlayOLG | 2014 – 2015
I had most recently been working on PlayOLG.ca. PlayOLG is the Government of Ontario’s first foray into online gambling (online casino games, as well as online lottery purchases). In over a year, I had contributed to the launch of this new line of business at the OLG.
votetrends | 2012 – Present
Votetrends is a personal project of mine. I co-founded, and have been working collaboratively with a group of PhD graduates at Harvard University to develop an opinion tracking & digital engagement platform.
Sears Canada | 2011 – 2014
At Sears Canada, I developed new digital marketing and eCommerce initiatives by providing actionable digital consumer insight, competitive intelligence, and emerging online shopper trends in order to drive traffic, conversion ￼￼￼and revenue increases.
National Bank of Canada | 2008 – 2010
At the National Bank of Canada, I helped launch the digital marketing and eCommerce strategy for the Insurance division. I also provided strategic counsel and analytical leadership on overall digital campaign performance.
Marketrans Transportation Services | 2006 – 2008
During my time at Marketrans, I excelled at a series of progressive marketing roles, with projects such as creating marketing brochures, developing digital marketing campaigns (SEO, SEM, Display, affiliate marketing and email) and a complete website re-design.