By participating in the sports economy, we, on the aggregate, are directly contributing to an inflation in club and player valuations, which in turn raises the price of related goods and services sold to us in the first place. This inflation will only continue to grow as more individuals, fueled by today's youth, adopt football as their sport of choice. Ultimately, we are agreeing that their talents have significantly greater monetary value and societal merit than our very own everyday contributions. The talents of a footballer are truly incredible to watch, support, and emulate. However, there comes a moment in time when we have to think to ourselves whether if a particular human being can be worth €222 Euro. If the answer is 'no', there is something we can do about it.